Update 12/29/14: An anonymous donor from California is so excited about the Campus Campaign that they pledged to match every dollar raised for the 2015-2016 campaign, up to $50,000! Make your gift online today to double your impact and support the Campus Campaign! In the fall of 2014, Students for Sensible Drug Policy began testing a new method to grow our network, and our impact, with geographically targeted recruitment selected for strategic opportunity. We saw what a powerful motivator the marijuana ballot initiatives were in 2012, but hypothesized that with a small investment, we could turn short-term excitement into long-term advocacy. So we hired full-time coordinators in DC and Florida to recruit students on campuses, support new and existing chapters, and guide students’ activities both before and after election day. We’ll be releasing a complete report of the first phase of the campus campaign soon, along with detailed plans for 2015 and 2016. In the meantime we can tell you that so far, the program has been a resounding success!